Madalyn Newell

Madalyn Newell is a thrifting expert with a dedicated fan base of over 100k followers. Partnering with her meant creating a brand identity that reflects her unique, effortlessly cool aesthetic. Throughout our collaboration, I helped Madalyn design a playful logo, merch pieces, and posters for her pop-ups and events. Every design choice was made to honor her roots in vintage fashion while drawing inspiration from her favorite style icons.