Freelance graphic
designer + creative
WORK
Adaptual Health
Thirty Years
Mayfair Group
Absorption
Madalyn Newell
Pavoi Jewelry
Miscellaneous
SERVICES
CONTACT
ABOUT
Freelance graphic designer + creative
MADALYN NEWELL
Branding
Print
Merch
BACKGROUND
Madalyn Newell is a thrifting expert and content creator with a dedicated following of over 100k. Known for her effortlessly cool, vintage-rooted aesthetic, she needed a visual identity that could match her personality and show up everywhere her community does.
MY ROLE
II worked with Madalyn to build her brand identity from the ground up, designing a playful logo and a suite of IRL assets her community could actually hold onto. Stickers, event posters, and t-shirt designs for her pop-ups, all rooted in her love of vintage fashion and the style icons that shaped her.
Sticker & Bumper Stickers
Packaging Insert
Popup Posters
Merchandise Concepts
Popup Photography (Feat. merchandise and poster design)