THE MAYFAIR GROUP
Social
Content
Digital
BACKGROUND
The Mayfair Group is a purposeful apparel brand rooted in mental health advocacy and uplifting content. Starting in 2020, they were fully on the pulse of culture, setting trends and creating messaging that resonated with millions.
Check out their Instagram.
MY ROLE
From 2021 to 2023 I worked as their Senior Graphic Designer alongside a really talented creative team, partnering with the Creative Director to concept and execute monthly social campaigns across every platform. We were making viral, culture-forward content that landed features on platforms like Complex, Harper’s Bazaar, and Cosmopolitan. Below is a selection of the wide breadth of creative and marketing work I got to create while with the brand.
Select Content Stories
Select In-Feed Posts
Mayfair x Sidewalk Flowers Launch Story
Mayfair x Tumblr Launch Story
Select Campaign Emails
Select PR Inserts

