MAYFAIR x KIN EUPHORICS

BACKGROUND
Kin Euphorics, Jen Batchelor and Bella Hadid's functional beverage brand, partnered with The Mayfair Group for their first apparel collab. The collaboration fused lifestyle, fashion, and wellness into a limited collection: Angels on Speed Dial. It was a cultural moment that landed major press attention at launch.

MY ROLE
As Senior Graphic Designer at The Mayfair Group, I designed the digital campaign assets for this collaboration including emails, web banners, and product stories. I also contributed to the conceptual development of the social campaign alongside the social and creative team.